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Take your brand on the road…

Have you ever considered a roadshow when planning your marketing strategy and activity? If not then here’s why you should!

Providing the perfect environment for organisations to showcase their products and services and communicate directly with both current clients and potential customers, roadshows provide a real opportunity to increase sales, customer base and ROI. With the ability to relocate at any time and to anywhere, and to promote your business in a face-to-face setting, roadshow campaigns add a valuable versatility to your marketing and promotional activity.

At Showplace, we are well known across all sectors for providing exhibition structures, trailers and stands to companies attending events across the UK and Europe. We have been successfully fulfilling our clients’ event requirements for over 30 years. However, we are not just about large scale events. For over 30 years, Showplace has been delivering short and long term roadshow programmes for major brands, enabling our clients to take their products and services out on the road. Here is a selection of the brands who have benefitted from our trailer roadshow provision:

Asics | Wiggle | Speedo | Ginsters | Chiquitos | Mobil Oil | Kuka Robotics | Mazda | Terex | Triathlon England | Beyonce (merchandise trailer: World Formation tour) | Finning CAT | Alan Paine clothing | Milwaukee | RS Turbo

We have regularly worked in Europe, facilitating long-running trailer roadshow programmes for companies such as RS components and Milwaukee, where their trailers have spent large periods of time engaging with customers across many European countries and beyond.

Showplace’s roadshow services give you the opportunity to go out to your target audiences. Our trailers are perfect for product roadshows, for both new and long running products and services. Flexible, mobile rental units, Showplace’s trailers will transport your products and services to customers when they find it difficult or impossible to come to you. Our provision will ensure that your trailer campaign is completely tailored to your specific requirements, whether you opt for a short term roadshow to relaunch your brand with impact to generate some momentum, or whether you commit to a longer running project.

Showplace provides a total trailer roadshow solution for our clients. We commence with the design/conceptualisation of the trailer, and we work extremely closely with both our designers and our clients to ensure that a striking, accurately designed and functional solution is created.


This is then followed by the trailer build. Once the build stage is completed, we implement a bespoke, comprehensive operational programme, which caters for all logistical requirements. We also take care of all vehicle checks, adherence to regulations and trailer storage so you can concentrate on selling your products without being distracted by technicalities, paperwork and logistics.

There are a number of important questions that an organisation must consider when implementing a trailer roadshow campaign as part of their sales and marketing strategy:

  • What do you need from the internal space of the exhibition trailer? Will you require wall racking to display products? An electricity or water supply? An interactive area for customers? A demo station? These are just some considerations for establishing the most appropriate vehicle to meet space requirements.
  • What do you want the trailer to achieve? Is your goal to raise brand awareness, to launch new products, to sell goods, to conduct a public awareness campaign, to raise charitable funds?
  • When are you looking for the programme to start? Knowing when your campaign is to commence and allowing plenty of time for the design and build elements, is critical.
  • Where are you looking to travel on your roadshow? Are your targeted destinations local to your business or farther afield within the UK or beyond and into Europe?
  • How often do you need the trailer to be in any one location? This is important to establish as if you require a static solution for a lengthy period, our structures may be more suitable.
  • For how long do you envisage your roadshow campaign running? Will it be a short, sharp impactful campaign to quickly build momentum or will it need to run over a longer period of time?
  • Are you interested in hiring, leasing or purchasing a trailer? Options and cost effectiveness are explored in detail with every client.
  • Are you looking for assistance with managing the programme and transportation of the trailer? Many of our clients enlist our assistance but some manage the programme themselves.
  • What is your available annual budget for a roadshow campaign? This is always useful to know as it helps to formulate the best possible service for the money available to you.

Many of our clients start out by hiring a short-term solution, of only a few weeks’ duration, to establish their programme without signing up to a long term campaign. This is how RS Components entered the world of roadshows. They started with one of the trailers from Showplace’s fleet, which was customised to meet their brand, product and usage requirements. Based on the success of this initial roadshow campaign, RS Components progressed to operating a huge interactive articulated lorry, which travelled all over the UK and Europe, promoting products and educating communities. Undertaking a roadshow campaign by initially using one of Showplace’s trailers, enabled RS Components to take time to evaluate its success and ROI, before committing to commissioning a completely bespoke build.

At Showplace, we don’t just sell you a trailer. We offer far more than that; a comprehensive, expertly project managed, mobile sales and marketing solution. The concept of company roadshows is one to take extremely seriously, whether they are for product and service launches, product awareness and momentum building, staff training and internal events, or pure product sales.

To find out more about our roadshow solutions, please call 01789 262701 or email

The BBC truck of wonder Showplace truck for BBC Channel 4


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