Deciding whether to use an exhibition trailer in your marketing activities may leave you with many unanswered questions, such as how to navigate the logistical processes or what type of vehicle is best suited to your project.
Here at Showplace, we have been providing exhibition trailers for short and long term projects for major brands for over 35 years. From delivering roadshows for prominent players in the athleisure market, to fielding our way through farms at local agricultural events, no project is too big or too small, and we take pride in bringing our clients’ visions to life.
In order to assist in your decision-making process, we have put together a selection of frequently asked questions and answers to guide you through all of the necessary trailer terminology and technicalities:
Q. How can an exhibition trailer transform your brand marketing?
Although a significant proportion of marketing is encompassed by digital activities, in recent years there has been a gradual transition back to creating experiences that immerse consumers in the world of a brand. With 85% of consumers reporting that they are more likely to purchase a product after attending a live event*, cutting through the digital space with a physical presence has become more important than ever before to leave a lasting impression on your audience.
Our fleet of exhibition trailers offer the perfect solution to meet your customers face-to-face to create an engaging showcase of your brand. From creating a mobile pop-up shop to delivering a brand activation, our exhibition trailers possess the versatility and durability to represent your brand anywhere at anytime.
Q. How to choose the right exhibition trailer?
There are various factors to consider when choosing the right exhibition trailer for your event, such as:
- Event type – hospitality, brand activation, sales focus, pop-up shop, experiential
- Location constraints – indoor/outdoor, plot size, allocated space
- Required features – kitchen amenities, accessibility options, AV
- Expected visitor numbers
Once you have determined these key elements, they will allow you to make a guided decision on which exhibition trailer will be suitable for your specifications.
Showplace offer a wide variety of exhibition trailers ranging from 4m-12m, ensuring we have vehicles to suit an array of projects that enable you to achieve your brand goals. You can take a closer look at our trailer fleet here.
Q. What is the production workflow for an exhibition trailer from concept to delivery?
The process of securing your exhibition trailer is dependent on the complexity of the project. If you require structural adaptations or customisations to your vehicle, the production workflow can range from two weeks to three months, whereas if you simply need additional furniture and custom graphics, the trailer can be ready in as little as two weeks.
To assist with any queries or questions throughout the production process, you will be assigned a dedicated project manager to guide you during every step of the way. From advising on plot positions and supplying render designs, to providing graphic proofs and delivering the live event, your project manager will be your key contact, offering their knowledge and expertise to ensure everything runs smoothly.
Q. Can you customise the trailer?
Our exhibition trailers act as a blank canvas to customise to your specifications, creating a mobile representation of your brand:
Graphics:
Utilising our tension fabric graphic system, custom branding can be applied to the internal and external surfaces of the trailer and are stored at our HQ in Stratford-upon-Avon for future use, providing a durable and sustainable solution. These graphics are easily interchangeable, evolving with your brand through specialist promotions or innovations.
If you are looking for a permanent branding option, we offer full and partial vinyl wraps that create a striking appearance not only in static environments, but also out on the road.
Structural adaptations:
For long-term hire projects, we can transform an exhibition trailer to your suit your requirements. From installing interactive gaming equipment to creating an immersive, mobile showroom experience, vehicle modifications can be carried out by our specialist coach builders to create a space unique to your brand.
Q. What are the logistics for an exhibition trailer?
Our fleet of exhibition trailers are stored at our HQ in Stratford-upon-Avon, ready to be deployed for events across the UK and Europe. We provide a fully-managed service, meaning that our team will take care of the entire logistics process including route planning, traffic regulations, obtaining permits, and everything else in between. Your only responsibility will be arriving on the live event day to engage with your audience, allowing for a stress-free experience.
Q. What is the typical hire duration for an exhibition trailer?
We offer flexible event hires for our exhibition trailers, catering for single-day events, weekend shows, week-long activations, extended roadshow trailer solutions and even long-term hires lasting a year or more. Our team can provide a bespoke logistical programme for any duration of time, customising the hire to your specifications.
Q. What are the advantages of investing in hiring an exhibition trailer from Showplace?
There are a wealth of advantages in hiring an exhibition trailer from our fleet:
Target specific audiences:
A major strength of our exhibition trailers is their mobility, allowing you to go to the customers you are targeting instead of waiting for them to come to you. Trying to reach a specific customer base can be difficult if you are located in one place or operate predominantly online, therefore bringing your business to the customer’s doorsteps will increase brand familiarisation, ultimately leading to higher levels of engagement.
Build personal connections:
The voice of consumers has gained significant traction through the rise of social media, yet it can be difficult to build deeper connections amongst the mass of users engaging with your online content. By having an exhibition trailer, you can engage with them on a more personal, intimate level and give them the reassurance that they are special and important to your business.
A customer that has a positive memory of interacting with you or your employees face-to-face is more likely to remember you as opposed to the multitude of brands they see when scrolling endlessly online.
A cost-effective solution:
Our exhibition trailers and mobile retail solutions can be completely reusable, meaning that if you have multiple events in the UK, you won’t have to spend on a new trailer each time. With your trailer delivered directly to each exhibition site, this makes them a convenient and cost-effective option whether you are looking to build awareness or create a memorable experience utilising your exhibition trailer.
For more information on our exhibition trailer services, email sales@showplace.co.uk or call 01789 262701 to find out how we can help your brand stand out from the crowd at your next event.
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*G2 – 70 Experiential Marketing Statistics
