Calling all Beyoncé Fans – Formation World Tour Trailer

Showplace are delighted to be chosen to be an official partner/supplier to deliver the Roadshow Trailer for the Beyoncé Formation World Tour. The programme is set to cover all the dates and locations in the UK and Europe, from the first date in Sunderland to the last tour date in Barcelona, over a 6-week period.

The project includes a full exterior vinyl wrap as well as a full interior fit out on the roadshow trailer, to follow her already 500 strong event crew.

Being the chosen supplier for such an infamous event is testament to the quality and level of service Showplace offer, where our expertise in delivering roadshow trailer programmes really is unrivalled.

Please see below for all the tour dates and locations of the tour.


United Kingdom

Tue/Jun-28         Sunderland Stadium of Light

Thu-Jun-30         Cardiff Principality Stadium

Sat/Jul-02           London Wembley Stadium

Sun/Jul-03          London Wembley Stadium

Tue/Jul-05          Manchester Emirates Old Trafford

Thu/Jul-07          Glasgow Hampden Park



Sat/Jul-09          Dublin Croke Park

Tue/Jul-12          Dusseldorf Esprit Arena

Thu/Jul-14         Zurich Letzigrund

Sat/Jul-16          Amsterdam Arena

Mon/Jul-18        Milan Stadio Meazza (San Siro)

Thu/Jul-21         Paris Stade De France

Sun/Jul-24         Copenhagen Parken

Tue/Jul-26         Stockholm Friends Arena

Fri/Jul-29           Frankfurt Commerzbank Arena

Sun/Jul-31         Brussels Roi Baudouin Stadium

Wed/Aug-03      Barcelona Olympic Stadium

Beyonce Formation World Tour

If you would like to know more about our exhibition roadshow trailers, or if you would like to discuss a project you having coming up, please get in touch with our sales team on 01789 262701, or send an email to

Big Red for Milwaukee starts its Tour in Denmark

Our purpose built truck and trailer unit, also known as ‘Big Red’ (see what we did there?!), is the home of the Milwaukee Tools workshop and  promotional retail unit. The vehicle continues to tour around the UK and Europe on a non-stop mission to spread the Milwaukee brand. Showplace were commissioned to design and build Big Red, the first of its kind. It is a spacious unit with room for product demonstrations as well as an exterior large screen to reach audiences outside of the trailer at events.

Big Red started its tour around Denmark earlier this week and will be making its stops at seven different locations until 5th September. The truck will be moving onto visit Sweden and onto France later in September. The truck will also be commencing it’s UK & Ireland Truck Tour later in the year, click here to visit the Milwaukee website for more details.

Big Red

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Roadshow Trailer

‘Big Red’ Makes Pit Stop at Brands Hatch

Last weekend saw the British Superbike Championships head to the iconic sporting venue, Brands Hatch Circuit. The Showplace managed road show trailer, which we nickname ‘Big Red’ operated for Milwaukee Tools, set-up at the event to kick start their Championships campaign.

Big Red


Wiggle No Excuses Event is Back


The hugely popular charity event, ‘Wiggle NO Excuses‘ is back for its 4th year this weekend in Cambridgeshire. The event supports great causes and encourages riders to get back on their bikes after a long winter season, 2000 cyclists will be taking to the roads in the surrounding areas of Huntingdon. All entry fees are donated to Prostate Cancer UK. The Showplace managed trailer will be making its appearance at the event, with Wiggle staff promoting and selling products from their range.

Good luck to all those taking part!

Capturing “Big Red’s” Trip to Belfast

The Milwaukee trailer’s first stop of 2014 in Belfast, capturing it’s movements:

Big Red 1 Big Red 2 Big Red 3 Big Red 4 Big Red 5 Big Red 6

Milwaukee “Big Red” Wraps up in Paris


It has been an epic journey for the Showplace managed Milwaukee road show trailer that has spent 9 months of 2013 travelling all over Europe visiting Milwaukee Power Tool dealerships from as far north as Norway down to the southern tip of Italy.  This week marks the end of the 2013 tour with the “Big Red” trailer exhibiting at the Batimat Exhibition in Paris.  With more than 3,500 exhibitors and 400,000 visitors from all over the world, Batimat is an unprecedented global event that provides a powerful boost for the introduction of new products through the building market and a great opportunity for manufacturers like Milwaukee.  It’s a grand way to end the 2013 tour.  Watch this space, as the trailer will be back on the road again for the 2014 road show tour in February.

From Country Shows to Triathlons and Half Marathons


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The country show season has not yet come to an end, and the Showplace managed Mazda exhibition trailer is still making the rounds.  This Saturday the 14th and Sunday the 15th the trailer will be at the Essex Country Show.  What was once an Essex farming family’s informal gathering of half a dozen steam engines is now the largest events of its kind in the South East, with an average of 35,000 visitors for the last 6 years.  The show has an emphasis on agricultural history and rural crafts and features old steam engines, helicopter rides, a specialist food hall, lots of fun activities for the children and a huge variety of craft and trade stands.


On Sunday Showplace will have trailers out at two big sporting events.  The Wiggle Super Trailer will be at the HSBC Triathlon, Duathlon and Scootathlon at Dorney Lake in Berkshire.  The HSBC Traithlon offers something for everyone looking to get involved in the UK’s fastest growing sport.  With the three most popular tri distances on offer plus a Duathlon and a Scootathlon for the little ones.  It is truly a festival of multisport and perfect for the seasoned professional or complete novice.

RBS 2012-3

The second event on Sunday will see the Asics trailer at the Great North Run, which is the second largest half marathon in the world with 55,000 runners sprinting from Newcastle, over the iconic Tyne Bridge, through Gateshead passing the famous international athletics stadium and finishing in the coastal town of South Shields.  Along with the Asics trailer and staff, there will be live music, refreshments and thousands of cheering supporters at Britain’s biggest participation event.

Great Week for “Big Red” in Denmark

Milwaukee Denmark 1

The Showplace managed Milwaukee “Big Red” road show trailer started its autumn tour in Lithuania and Estonia, before hitting the road to tour the Scandinavian countries of Finland, Sweden and Denmark.  The final week in Denmark went amazingly well, with very highly attended events at all the Milwaukee Power Tool dealerships visited.  These visits provide critical support to the dealers, as existing and potential customers get hands-on experience with the range of power tools available.  The pictures speak for themselves as to the great success of the tour.

Milwaukee tool test

Back to the Land of Gravlax and Akvavit

Milwaukee SwedenAfter a successful stint in Lithuania and Estonia, the Showplace managed Milwaukee road show trailer is back in Scandinavia with visits to Milwaukee Power Tool dealers planned in Finland, Sweden and Denmark through the beginning of September.  After weeks of gravlax and akvavit it will be time to get the Lederhosen back on for the start of the German tour the remainder of September.

A Well Deserved Mention

There’s been fabulous feedback trickling in from a number of Showplace clients we have supplied with event and exhibition trailers and structures at nearly back-to-back events over the past couple of months.  In honour of the Showplace team that made this all happen with excellent satisfaction from the clients, we thought it fitting to give them a mention.  Here are just some worth noting.

Just a quick note to thank Chris [McCormack – Transport Manager & Trailer Sales] and the staff at Showplace for helping us run a successful stand at SMMT Test Day.  The service and assistance given to us by your team over the two days was second to none and we look forward to working with you in the future.  We would certainly recommend Showplace Hospitality Suites to anyone looking to hire a hospitality unit.” Jackie Allard, Newspress

“I couldn’t have received a better service.  Steve [Salt – Head of Marketing] even helped assemble some flags that another supplier didn’t have time to install.  Will definitely book again.”  Kelly Sands, Brigade Electronics at PLANTWORX

“I would like to take this opportunity to say thank you so much for all your help organising the unit [exhibition trailer].  It was a last minute booking but you made it so easy.”  Sue Lee, INFINITI Centre Hull at the Lincolnshire Show

“Many thanks for your assistance with the PAWRS Show.  I have just had a meeting with my client representatives and they have requested that I pass on their thanks too.  In their words, ‘it was great’ and they were very appreciative of the splendid cooperation and assistance given by Rob [Webb – Senior Trailer Operative] during the build up.  Please pass on our thanks to him.”  Norman Large, Norman D. Large Associates