Big Red for Milwaukee starts its Tour in Denmark

Our purpose built truck and trailer unit, also known as ‘Big Red’ (see what we did there?!), is the home of the Milwaukee Tools workshop and  promotional retail unit. The vehicle continues to tour around the UK and Europe on a non-stop mission to spread the Milwaukee brand. Showplace were commissioned to design and build Big Red, the first of its kind. It is a spacious unit with room for product demonstrations as well as an exterior large screen to reach audiences outside of the trailer at events.

Big Red started its tour around Denmark earlier this week and will be making its stops at seven different locations until 5th September. The truck will be moving onto visit Sweden and onto France later in September. The truck will also be commencing it’s UK & Ireland Truck Tour later in the year, click here to visit the Milwaukee website for more details.

Big Red

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Roadshow Trailer

‘Big Red’ Makes Pit Stop at Brands Hatch

Last weekend saw the British Superbike Championships head to the iconic sporting venue, Brands Hatch Circuit. The Showplace managed road show trailer, which we nickname ‘Big Red’ operated for Milwaukee Tools, set-up at the event to kick start their Championships campaign.

Big Red


Capturing “Big Red’s” Trip to Belfast

The Milwaukee trailer’s first stop of 2014 in Belfast, capturing it’s movements:

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Milwaukee’s “Big Red” is all Revved Up Ready for Belfast and 2014

The Showplace managed Milwaukee road show trailer starts of the New Year after a short break with a journey to Belfast, for the start of its UK and Ireland 2014 Truck Tour, this week. Hop on board and check out the latest power tools to hit the market. Visitors can expect to see new product releases, tool demonstrations, great product offers, prizes and giveaways. Then it’s onto Amsterdam for a European Conference before a journey to Paris.


Milwaukee “Big Red” Wraps up in Paris


It has been an epic journey for the Showplace managed Milwaukee road show trailer that has spent 9 months of 2013 travelling all over Europe visiting Milwaukee Power Tool dealerships from as far north as Norway down to the southern tip of Italy.  This week marks the end of the 2013 tour with the “Big Red” trailer exhibiting at the Batimat Exhibition in Paris.  With more than 3,500 exhibitors and 400,000 visitors from all over the world, Batimat is an unprecedented global event that provides a powerful boost for the introduction of new products through the building market and a great opportunity for manufacturers like Milwaukee.  It’s a grand way to end the 2013 tour.  Watch this space, as the trailer will be back on the road again for the 2014 road show tour in February.

Great Week for “Big Red” in Denmark

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The Showplace managed Milwaukee “Big Red” road show trailer started its autumn tour in Lithuania and Estonia, before hitting the road to tour the Scandinavian countries of Finland, Sweden and Denmark.  The final week in Denmark went amazingly well, with very highly attended events at all the Milwaukee Power Tool dealerships visited.  These visits provide critical support to the dealers, as existing and potential customers get hands-on experience with the range of power tools available.  The pictures speak for themselves as to the great success of the tour.

Milwaukee tool test

Back to the Land of Gravlax and Akvavit

Milwaukee SwedenAfter a successful stint in Lithuania and Estonia, the Showplace managed Milwaukee road show trailer is back in Scandinavia with visits to Milwaukee Power Tool dealers planned in Finland, Sweden and Denmark through the beginning of September.  After weeks of gravlax and akvavit it will be time to get the Lederhosen back on for the start of the German tour the remainder of September.

From Torino to Bergamo

The Showplace managed Milwaukee roadshow trailer has left the shores of Scandinavia for warmer climes in Italy.  The trailer, which started off in the town of Torino, will finish the first leg of its tour through Italy to support Milwaukee Power Tool dealers in the beautiful medieval town of Bergamo later in the week.

Torino Italy 7


“Big Red” Heats Up Despite Sub Freezing Temperatures

The Showplace managed Milwaukee road show trailer is now making its way through Norway visiting dealers and product promotions.  So far, the first two days’ business in Oslo was hot, hot, hot, despite the sub freezing temperatures.



Here, There and Everywhere!

The Showplace team were here, there and everywhere this past week. Jamie Southam, structures business development, was up before the birds and on a train to meet with new client, Outinord, in France.  Dave Waugh, the ultimate traveller and pilot of the Milwaukee “Big Red” road show trailer, continued on with the show from Belgium to Denmark.  Rob Webb (sans Lederhosen – we think) was in Germany with the Alan Paine exhibitions trailer, and some of the outdoor structures team were at the Longcross race track in Surrey setting up a structure for an upcoming event for Mazda.  All in a day!







Mazda Longcross Structure






Mazda Longcross Structure Interior