RS Components Charity Golf Day- October 2018

Rob Goodman, Showplace Operations Director took part in ‘RS Components Charity Golf Day’ to raise money for the amazing charity Children with Cancer UK. This was held at the prestigious Belfry Hotel and was great to support one of our fantastic clients and their chosen charity.

Rob played in a 4 ball with Leuan Evans, and they went on to win the competition! They were presented the prize on stage by Harry Redknapp.

Exhibiting at LAMMA 2019? Don’t Panic!

LAMMA 2019LAMMA 2019 will be moving from an outdoor event to indoors at the NEC, creating the UK’s spectacular indoor agricultural event.

Showplace can still provide your ‘home’ for the show with our Indoor Stand Echo packages and shell upgrades. We are excited by the opportunity to meet all client needs by designing your stand, you’ll have a dedicated project manager and delivery and build all in house and under one roof.

Call or email us to speak to our team regarding your LAMMA 2019 exhibition requirements.

Take a look at some of our indoor stands.

Check Out the Upcoming Shows Showplace Will be Attending

The Showplace HT2 exhibition trailer is making its way to the Royal Cornwall Show in June for Vospers. HT2 is one of our large trailers that has spacious centre space with furniture provided and a separate room that can be used to your advantage as you wish – often a meeting room or kitchen (coffee, tea etc)
Check out the specs for this trailer in our ‘What we do’ section and ‘For Hire‘ page.

Showplace has a large presence at this year’s Hillhead event in June with 15 clients exhibiting, ranging from using our Moda Structures and Exhibition Trailers. Take a look at our social media to keep in the loop of what is going on at the event and our finished stand designs. You won’t want to miss such a successful event.

We have had a fantastic opportunity to design a spectacular retail exhibition for Hurlingham Polo who will be attending the Royal Berkshire Polo Event in July. The impact of this stand is going to be the ‘wow’ factor as they are using our Moda Structures in a combination with fitted out modern interior to meet the full criteria of their brand and purpose of attending this event.

If you are exhibiting at any of these events and would like to speak to us to learn how Showplace can help to improve your presence, simply call us today on 01789 262701.

Showplace Event Rundown

Events 2018Are you exhibiting next year?

Here are some of the upcoming events we will be working at up to the summer of 2018. We would like to see you too at these shows and more, if you cannot find your show, don’t worry, we can still offer our full turnkey service to you too.

Feel to get in touch and let us help you with all your event requirements.

We look forward to working with you!


  • Autosport International
  • BTME
  • HVAC
  • Bett



  • YAMS
  • Spring fair
  • Pure London
  • The British Shooting Show
  • Executive Hire



  • Agri Expo
  • Cloud Expo Europe
  • The UK Concrete Show
  • Home Building & Renovating
  • Kbb Show



  • Aircraft Interiors Expo
  • Mach
  • Drives & Controls
  • Scotplant
  • Intermat
  • The Commercial Vehicle Show
  • Naidex



  • Pig & Poultry Fair
  • IFAT
  • Crick Boat Show
  • Grassland & Muck
  • Surfex
  • Balmoral
  • The Arb Show



  • Seaworks International
  • Rail Live
  • Royal Norfolk Show
  • Hillhead
  • Royal Bath & West Show
  • IFSEC International
  • Facilities Show
  • Firex
  • Safety & Health Expo



  • Farnborough
  • New Forest Show
  • Royal Welsh Show
  • Fairford Airshow
  • The Game fair 2018
How to Measure Success at Your Exhibition

How to Measure Success at Your Exhibition

How to Measure Success at Your ExhibitionWhen deciding to attend an exhibition or an event it’s very important to know exactly what you want to get from your presence at your chosen show, and how you intend to measure your success.

The most common reasons companies attend events, exhibitions and trade shows are:

  • To promote company awareness
  • To launch new products
  • To get sales leads from new prospects
  • To get sales leads from existing customers
  • To improve and maintain PR

This list is not the only reasons and there are various other reasons a company might attend a show, these however, are a great starting point for you to consider.

So, before you arrive at your event, you need to decide what you aim to get from it and how you’re going to quantify it as a success. I have put together a few thoughts to help you to make sure you know what you want to achieve and how to measure if you did so successfully.

  1. Set Goals

Define exactly what you want to achieve from attending the event or exhibition. Whether your goals are revenue based or they’re less clear and easy to measure, make sure you head into your event knowing exactly what you want to achieve.

For example, saying you want to “increase brand awareness” in not really a goal that can be easily measured. However, saying that you would like to “take the contact details for XX amount of leads to be able to follow up on after the event” is an easier way that is a measurable goal that you can see the success of after the event finishes.

  1. Set Timeframes

In addition to setting goals for your exhibition attendance, set time frames in which to achieve those goals. Perhaps set yourself the goal of following up on all the warm leads you’ve collected within 3 days of the event ending.

This is both easily measurable and easily achievable. And, it is best practice for following up on warm leads from exhibitions before they begin to go cold.

  1. Measuring Generated Sales

Measuring the amount of revenue your company generates that can be directly linked to an event is difficult, given that it is rare for sales to be closed at the exhibition itself and sometimes leads might take months, to convert.

You can get a fairly accurate and acceptable approximation of your ROI that is based on real statistics provided by your sales department if the sales leads generated from your exhibition is tracked from beginning to end. This then is an achievable measure of potential revenue from the exhibition. It is then down to your sales team to close those leads.

  1. Feedback

Another effective way of measuring your success is to encourage and seek out comprehensive feedback.

Talk to the staff you had on your exhibition stand, talk to your new prospects and existing customers and find out how valuable they thought your attendance was, it is simple to create your own survey to collect information that will prove invaluable to you as a company, this could be done by using a simple cost effective SurveyMonkey for example and send it to all the people whose email addresses you collected at the show.

Some of the questions you might want to ask;

  • Did the stand out and attract your attention and why?
  • Was the stand’s location good and why?
  • What should we do again and why?
  • What shouldn’t we do again and why?
  • How could we make it better?
  • What was the most valuable part of the show and why?
  • What was the least valuable part and why?
  • Were there enough (or too many) people at the stand and why?
  • Was the size of the stand appropriate and why?
  • Was the company literature effective and why?
  • Was the promotional material worthwhile and why?
  • Did you feel we displayed the right products and why?
  1. Conclusion

There are many ways to measure the success of your presence at an event, exhibition or trade show but the ones I have outlined here are often the most successful and easily measurable.

Whatever you want to achieve from your presence at the show make sure that you set clear and realistic goals before you go and measuring your performance shouldn’t be too difficult.

Here’s to your event success!

Showplace is now a member of AFO

Showplace Ltd Now a Member of AFO

Showplace is now a member of AFOWe are delighted to announce that Showplace Ltd is now an official member of AFO – The Association of Festival Organisers.

The membership, which runs until 13th September 2018 – pending renewal – is open to all festival or event organisers who are willing to share their knowledge and experiences, learn & teach and strive for good standards in festival work.

For more information please contact Showplace on:

Tel: +44 (0)1789 262701

A hugely successful Showman’s Show for Showplace

The Showman’s Show 2016, held on 19th-20th October, at the usual venue, Newbury Showground was a huge success for Showplace.

The Showman’s Show caters for the outdoor event industry, being the only outdoor show of its kind in the UK. The show attracts over 5000 visitors, with an excess of 340 exhibitors, showcasing the most sophisticated structures, equipment, technology and entertainment demanded by the event industry.

Showplace worked with a record breaking number of clients at the show this year, working together to create truly stunning and brand effective exhibition stands, using our outdoor event structures and exhibition trailers.

A Plant awarded Best Stand Award

We were so pleased that our long standing client, A Plant, stole the show winning the Best Stand Award, where competition was certainly fierce. Showplace were tasked to create a truly special and functional stand, to activate the merger of their two acquired companies Eve Trackway and Lion Trackhire, under a new brand, named Live. Read more about this here.

Showplace covered a total area of 324sqm. We installed 6 of our 6m x 6m outdoor premium event structures, completed with a full internal fit out including a separate meeting room, a kitchen and store room, and put down a total of 108sqm of decking.

Showplace also provided our stunning outdoor event structures and exhibition trailers to a number of other clients at the show.

If you’re exhibiting next year at the Showman’s Show or have got an upcoming event, and would like to hire our outdoor event structures or exhibition trailers, get in touch with us to see how we can help. Send an email to or give us a call on 01789 262701.

Calling all Beyoncé Fans – Formation World Tour Trailer

Showplace are delighted to be chosen to be an official partner/supplier to deliver the Roadshow Trailer for the Beyoncé Formation World Tour. The programme is set to cover all the dates and locations in the UK and Europe, from the first date in Sunderland to the last tour date in Barcelona, over a 6-week period.

The project includes a full exterior vinyl wrap as well as a full interior fit out on the roadshow trailer, to follow her already 500 strong event crew.

Being the chosen supplier for such an infamous event is testament to the quality and level of service Showplace offer, where our expertise in delivering roadshow trailer programmes really is unrivalled.

Please see below for all the tour dates and locations of the tour.


United Kingdom

Tue/Jun-28         Sunderland Stadium of Light

Thu-Jun-30         Cardiff Principality Stadium

Sat/Jul-02           London Wembley Stadium

Sun/Jul-03          London Wembley Stadium

Tue/Jul-05          Manchester Emirates Old Trafford

Thu/Jul-07          Glasgow Hampden Park



Sat/Jul-09          Dublin Croke Park

Tue/Jul-12          Dusseldorf Esprit Arena

Thu/Jul-14         Zurich Letzigrund

Sat/Jul-16          Amsterdam Arena

Mon/Jul-18        Milan Stadio Meazza (San Siro)

Thu/Jul-21         Paris Stade De France

Sun/Jul-24         Copenhagen Parken

Tue/Jul-26         Stockholm Friends Arena

Fri/Jul-29           Frankfurt Commerzbank Arena

Sun/Jul-31         Brussels Roi Baudouin Stadium

Wed/Aug-03      Barcelona Olympic Stadium

Beyonce Formation World Tour

If you would like to know more about our exhibition roadshow trailers, or if you would like to discuss a project you having coming up, please get in touch with our sales team on 01789 262701, or send an email to

Three New Trailer Roadshow Management wins for Showplace

With our Trailer and Roadshow management programmes going from strength to strength, this year has already seen Showplace secure three new Trailer and Roadshow Management programmes for some very large household brands, two of which come from the high street chain restaurant world and a state of the art exhibition trailer for an internationally recognised tool company.

Our Trailer Project Management expertise coupled with our experience in delivering seamless programmes without a hitch, has allowed us to secure the roadshows into a partnership spanning over multiple years. With our longstanding client portfolio standing testament to this, including Mazda, Asics and Wiggle, Showplace are excited to bring these three new brands on board and help create and deliver an effective Experiential Marketing programme.


If you are interested in our Food Trucks and Trailer Management Programmes/Roadshows, please send an email to or call us on 01789 262701 to see how we can help you deliver your brand on the road!

Another successful year for Showplace at LAMMA

For another consecutive year, Showplace were the trusted and chosen supplier for over 15 clients, at the UK’s leading farm machinery, equipment and services show, LAMMA.

Our impressive client portfolio for the event included the headline sponsor AgriBank PLC, Caterpillar and Trelleborg, with each client being provided with their own tailored event solution to ensure maximum brand impact. From high end temporary event structures, interior transformation to premium event exhibition trailers, we had it all covered!

The show was truly machine mania, providing the perfect platform for showcasing the latest in technology, and as expected, a huge success with over 1,000,000 sq ft of exhibition space.

If you’re looking to exhibit at LAMMA 2017, get in touch with our sales team on 01789 262701 to discuss your event requirements, or send an email to


Exhibition Trailers and Event Structures

Showplace Exhibition Trailers and Event Structures at LAMMA 2016