Calling all Beyoncé Fans – Formation World Tour Trailer

Showplace are delighted to be chosen to be an official partner/supplier to deliver the Roadshow Trailer for the Beyoncé Formation World Tour. The programme is set to cover all the dates and locations in the UK and Europe, from the first date in Sunderland to the last tour date in Barcelona, over a 6-week period.

The project includes a full exterior vinyl wrap as well as a full interior fit out on the roadshow trailer, to follow her already 500 strong event crew.

Being the chosen supplier for such an infamous event is testament to the quality and level of service Showplace offer, where our expertise in delivering roadshow trailer programmes really is unrivalled.

Please see below for all the tour dates and locations of the tour.


United Kingdom

Tue/Jun-28         Sunderland Stadium of Light

Thu-Jun-30         Cardiff Principality Stadium

Sat/Jul-02           London Wembley Stadium

Sun/Jul-03          London Wembley Stadium

Tue/Jul-05          Manchester Emirates Old Trafford

Thu/Jul-07          Glasgow Hampden Park



Sat/Jul-09          Dublin Croke Park

Tue/Jul-12          Dusseldorf Esprit Arena

Thu/Jul-14         Zurich Letzigrund

Sat/Jul-16          Amsterdam Arena

Mon/Jul-18        Milan Stadio Meazza (San Siro)

Thu/Jul-21         Paris Stade De France

Sun/Jul-24         Copenhagen Parken

Tue/Jul-26         Stockholm Friends Arena

Fri/Jul-29           Frankfurt Commerzbank Arena

Sun/Jul-31         Brussels Roi Baudouin Stadium

Wed/Aug-03      Barcelona Olympic Stadium

Beyonce Formation World Tour

If you would like to know more about our exhibition roadshow trailers, or if you would like to discuss a project you having coming up, please get in touch with our sales team on 01789 262701, or send an email to

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