“Hut, hut, hut!” Regent Street Becomes American Football Zone



The NFL will turn London’s Regent Street into a traffic-free American football zone on Saturday, September 28 to celebrate the following day’s International Series game at Wembley Stadium between the Pittsburgh Steelers and

Minnesota Vikings.  Showplace has been commissioned to supply one of their temporary modular structures to be used as a promo photo station for the players, coaches and fans.

The NFL Block party is a free event that will run all afternoon, offering shoppers and NFL fans the chance to experience the sights and sounds of the sport, as well as a flavour of Americana with performances by the Minnesota Vikings cheerleaders, appearances by some of the players and coaches from the Steelers and Vikings, American food supplied by a range of outlets, music provided by a leading London radio station and lots of other NFL-themed, interactive activities stretching from Niketown at Oxford Circus to Piccadilly Circus