Showplace Event Rundown

Events 2018Are you exhibiting next year?

Here are some of the upcoming events we will be working at up to the summer of 2018. We would like to see you too at these shows and more, if you cannot find your show, don’t worry, we can still offer our full turnkey service to you too.

Feel to get in touch and let us help you with all your event requirements.

We look forward to working with you!


  • Autosport International
  • BTME
  • HVAC
  • Bett



  • YAMS
  • Spring fair
  • Pure London
  • The British Shooting Show
  • Executive Hire



  • Agri Expo
  • Cloud Expo Europe
  • The UK Concrete Show
  • Home Building & Renovating
  • Kbb Show



  • Aircraft Interiors Expo
  • Mach
  • Drives & Controls
  • Scotplant
  • Intermat
  • The Commercial Vehicle Show
  • Naidex



  • Pig & Poultry Fair
  • IFAT
  • Crick Boat Show
  • Grassland & Muck
  • Surfex
  • Balmoral
  • The Arb Show



  • Seaworks International
  • Rail Live
  • Royal Norfolk Show
  • Hillhead
  • Royal Bath & West Show
  • IFSEC International
  • Facilities Show
  • Firex
  • Safety & Health Expo



  • Farnborough
  • New Forest Show
  • Royal Welsh Show
  • Fairford Airshow
  • The Game fair 2018
Donna Bowen

New Director Appointed

Donna BowenShowplace Ltd, the leading UK and Europe combined outdoor event service provider are delighted to announce the appointment of Donna Bowen to Sales & Marketing Director.

Donna is a highly qualified leader with over 15 years’ experience, most recently holding the position of Exhibitor Sales Director at, GES EMEA

This appointment comes as the company looks to build on indoor exhibition services in response to growing demands from clients to the company.

Donna will be responsible for taking Showplace to a wider event audience in their three core services, outdoor event structures, roadshows trailers and exhibition stands. Donna will be responsible for all aspects of the sales strategy development and deployment and will work closely with the other directors of the business to ensure they continue to deliver exceptional customer service.

Commenting on the appointment, Martyn Jetzer, Director of Showplace said “We are delighted to welcome Donna to the Showplace leadership team and look forward to her strategic contribution to the board. Her extensive experience and sales leadership skills will help ensure we achieve our long-term growth aspirations” Rob Goodman, Director of Showplace, follows on by saying, “Having made significant investments in our people and equipment this year, the company planned growth in the indoor exhibition market is set to take a huge boost with Donna joining the company, allowing Showplace to be the event partner of choice for our clients outdoor and indoor event and exhibition requirements”
Commenting on her new position, Donna said “I am excited to join Showplace and look forward to combining my experience and industry knowledge to lead the sales & marketing team as we move the business forward to the next level of success”

How to Measure Success at Your Exhibition

How to Measure Success at Your Exhibition

How to Measure Success at Your ExhibitionWhen deciding to attend an exhibition or an event it’s very important to know exactly what you want to get from your presence at your chosen show, and how you intend to measure your success.

The most common reasons companies attend events, exhibitions and trade shows are:

  • To promote company awareness
  • To launch new products
  • To get sales leads from new prospects
  • To get sales leads from existing customers
  • To improve and maintain PR

This list is not the only reasons and there are various other reasons a company might attend a show, these however, are a great starting point for you to consider.

So, before you arrive at your event, you need to decide what you aim to get from it and how you’re going to quantify it as a success. I have put together a few thoughts to help you to make sure you know what you want to achieve and how to measure if you did so successfully.

  1. Set Goals

Define exactly what you want to achieve from attending the event or exhibition. Whether your goals are revenue based or they’re less clear and easy to measure, make sure you head into your event knowing exactly what you want to achieve.

For example, saying you want to “increase brand awareness” in not really a goal that can be easily measured. However, saying that you would like to “take the contact details for XX amount of leads to be able to follow up on after the event” is an easier way that is a measurable goal that you can see the success of after the event finishes.

  1. Set Timeframes

In addition to setting goals for your exhibition attendance, set time frames in which to achieve those goals. Perhaps set yourself the goal of following up on all the warm leads you’ve collected within 3 days of the event ending.

This is both easily measurable and easily achievable. And, it is best practice for following up on warm leads from exhibitions before they begin to go cold.

  1. Measuring Generated Sales

Measuring the amount of revenue your company generates that can be directly linked to an event is difficult, given that it is rare for sales to be closed at the exhibition itself and sometimes leads might take months, to convert.

You can get a fairly accurate and acceptable approximation of your ROI that is based on real statistics provided by your sales department if the sales leads generated from your exhibition is tracked from beginning to end. This then is an achievable measure of potential revenue from the exhibition. It is then down to your sales team to close those leads.

  1. Feedback

Another effective way of measuring your success is to encourage and seek out comprehensive feedback.

Talk to the staff you had on your exhibition stand, talk to your new prospects and existing customers and find out how valuable they thought your attendance was, it is simple to create your own survey to collect information that will prove invaluable to you as a company, this could be done by using a simple cost effective SurveyMonkey for example and send it to all the people whose email addresses you collected at the show.

Some of the questions you might want to ask;

  • Did the stand out and attract your attention and why?
  • Was the stand’s location good and why?
  • What should we do again and why?
  • What shouldn’t we do again and why?
  • How could we make it better?
  • What was the most valuable part of the show and why?
  • What was the least valuable part and why?
  • Were there enough (or too many) people at the stand and why?
  • Was the size of the stand appropriate and why?
  • Was the company literature effective and why?
  • Was the promotional material worthwhile and why?
  • Did you feel we displayed the right products and why?
  1. Conclusion

There are many ways to measure the success of your presence at an event, exhibition or trade show but the ones I have outlined here are often the most successful and easily measurable.

Whatever you want to achieve from your presence at the show make sure that you set clear and realistic goals before you go and measuring your performance shouldn’t be too difficult.

Here’s to your event success!

Showplace is now a member of AFO

Showplace Ltd Now a Member of AFO

Showplace is now a member of AFOWe are delighted to announce that Showplace Ltd is now an official member of AFO – The Association of Festival Organisers.

The membership, which runs until 13th September 2018 – pending renewal – is open to all festival or event organisers who are willing to share their knowledge and experiences, learn & teach and strive for good standards in festival work.

For more information please contact Showplace on:

Tel: +44 (0)1789 262701

A hugely successful Showman’s Show for Showplace

The Showman’s Show 2016, held on 19th-20th October, at the usual venue, Newbury Showground was a huge success for Showplace.

The Showman’s Show caters for the outdoor event industry, being the only outdoor show of its kind in the UK. The show attracts over 5000 visitors, with an excess of 340 exhibitors, showcasing the most sophisticated structures, equipment, technology and entertainment demanded by the event industry.

Showplace worked with a record breaking number of clients at the show this year, working together to create truly stunning and brand effective exhibition stands, using our outdoor event structures and exhibition trailers.

A Plant awarded Best Stand Award

We were so pleased that our long standing client, A Plant, stole the show winning the Best Stand Award, where competition was certainly fierce. Showplace were tasked to create a truly special and functional stand, to activate the merger of their two acquired companies Eve Trackway and Lion Trackhire, under a new brand, named Live. Read more about this here.

Showplace covered a total area of 324sqm. We installed 6 of our 6m x 6m outdoor premium event structures, completed with a full internal fit out including a separate meeting room, a kitchen and store room, and put down a total of 108sqm of decking.

Showplace also provided our stunning outdoor event structures and exhibition trailers to a number of other clients at the show.

If you’re exhibiting next year at the Showman’s Show or have got an upcoming event, and would like to hire our outdoor event structures or exhibition trailers, get in touch with us to see how we can help. Send an email to or give us a call on 01789 262701.

Calling all Beyoncé Fans – Formation World Tour Trailer

Showplace are delighted to be chosen to be an official partner/supplier to deliver the Roadshow Trailer for the Beyoncé Formation World Tour. The programme is set to cover all the dates and locations in the UK and Europe, from the first date in Sunderland to the last tour date in Barcelona, over a 6-week period.

The project includes a full exterior vinyl wrap as well as a full interior fit out on the roadshow trailer, to follow her already 500 strong event crew.

Being the chosen supplier for such an infamous event is testament to the quality and level of service Showplace offer, where our expertise in delivering roadshow trailer programmes really is unrivalled.

Please see below for all the tour dates and locations of the tour.


United Kingdom

Tue/Jun-28         Sunderland Stadium of Light

Thu-Jun-30         Cardiff Principality Stadium

Sat/Jul-02           London Wembley Stadium

Sun/Jul-03          London Wembley Stadium

Tue/Jul-05          Manchester Emirates Old Trafford

Thu/Jul-07          Glasgow Hampden Park



Sat/Jul-09          Dublin Croke Park

Tue/Jul-12          Dusseldorf Esprit Arena

Thu/Jul-14         Zurich Letzigrund

Sat/Jul-16          Amsterdam Arena

Mon/Jul-18        Milan Stadio Meazza (San Siro)

Thu/Jul-21         Paris Stade De France

Sun/Jul-24         Copenhagen Parken

Tue/Jul-26         Stockholm Friends Arena

Fri/Jul-29           Frankfurt Commerzbank Arena

Sun/Jul-31         Brussels Roi Baudouin Stadium

Wed/Aug-03      Barcelona Olympic Stadium

Beyonce Formation World Tour

If you would like to know more about our exhibition roadshow trailers, or if you would like to discuss a project you having coming up, please get in touch with our sales team on 01789 262701, or send an email to

Three New Trailer Roadshow Management wins for Showplace

With our Trailer and Roadshow management programmes going from strength to strength, this year has already seen Showplace secure three new Trailer and Roadshow Management programmes for some very large household brands, two of which come from the high street chain restaurant world and a state of the art exhibition trailer for an internationally recognised tool company.

Our Trailer Project Management expertise coupled with our experience in delivering seamless programmes without a hitch, has allowed us to secure the roadshows into a partnership spanning over multiple years. With our longstanding client portfolio standing testament to this, including Mazda, Asics and Wiggle, Showplace are excited to bring these three new brands on board and help create and deliver an effective Experiential Marketing programme.


If you are interested in our Food Trucks and Trailer Management Programmes/Roadshows, please send an email to or call us on 01789 262701 to see how we can help you deliver your brand on the road!

Another successful year for Showplace at LAMMA

For another consecutive year, Showplace were the trusted and chosen supplier for over 15 clients, at the UK’s leading farm machinery, equipment and services show, LAMMA.

Our impressive client portfolio for the event included the headline sponsor AgriBank PLC, Caterpillar and Trelleborg, with each client being provided with their own tailored event solution to ensure maximum brand impact. From high end temporary event structures, interior transformation to premium event exhibition trailers, we had it all covered!

The show was truly machine mania, providing the perfect platform for showcasing the latest in technology, and as expected, a huge success with over 1,000,000 sq ft of exhibition space.

If you’re looking to exhibit at LAMMA 2017, get in touch with our sales team on 01789 262701 to discuss your event requirements, or send an email to


Exhibition Trailers and Event Structures

Showplace Exhibition Trailers and Event Structures at LAMMA 2016

New Technologies to Improve Your Exhibition Stands in 2016

Client KTR Event RWM Equipment Bespoke Indoor Stand 1As everyone knows exhibitions have become an ever popular meeting platform for businesses to connect with other businesses and their audiences. In a crowded space, jam packed with information overload from numerous exhibitors it is vital to maximise the potential of your allotted space and stand out. It provides a perfect opportunity to connect with audiences on a mass scale, however if you don’t do right, your time, effort and most importantly money is wasted, and this exercise just becomes a cost to the business. However, if done right, you can really reap the rewards.

2016 is shaping up to be a very exciting year for exhibition stand design thanks to a number of technologies that will enable advertisers to promote themselves in more captivating and interactive ways.

With the ever evolving world of tech, exhibition visitors are rightly expecting to witness stands that most the make of the latest technology available to them. In the past exhibition stand designs were simply modular shaped boxes that included branded imagery, but things are now about to change thanks to the latest technologies available:


Interactive Screens: Although this isn’t necessarily a new technology, not many exhibition stands took advantage of interactive screens, meaning that they are losing out on promoting themselves to potential new customers as effectively as they could be.

Incorporating an interactive screen, wall or floor into your exhibition stand design will help to engage visitors, enabling them to connect with your brand in a way that they never have done before. At the same time, using an interactive screen will help you get your message across to visitors more successfully thanks to the use of graphics, images and videos.


QR Codes: Exhibition visitors tend to be very busy people, therefore it is vital that you grab their attention as quickly as possible, especially when they are attending an extremely popular exhibition.

One of the best technologies to ensure that this happens is Quick Response codes (QR Codes for short). These provide links into your website, online material or mobile apps and, as the QR codes are saved on the mobile device, it enables the user to return to your online information after they have left the event. This means that, even after the event has finished, the user still has access to your information.


Augmented Reality: This enables computer-generated graphics to overlay the real world and can be accessed easily through applications that have been developed for mobile devices.

The benefit of augmented reality is that you can merge the real world alongside virtual graphics, allowing you to present your data in a way that you might never have previously imagined.


In addition to the aforementioned technologies, there are additional options available to companies these days that will help your exhibition stand to become an even greater visitor experience. As we all know, the main objective of promoting your company and products via an exhibition stand is to remain in people’s thought once they have returned home and, thanks to these new technologies, there is no reason why you shouldn’t be achieving this goal every time.

Derby Ice Rink Now Open!


Showplace is delighted to announce that the Derby Ice Rink is now officially open once again in Derby’s Market Place until Tuesday 5th January 2016, courtesy of Showplace Events in collaboration with Derby LIVE.

Last year the festive ice rink proved to be a popular attraction with over 19,000 visitors gracing their skates on the ice! A further estimated 100,000 visitors enjoyed the beautiful Christmas setting in the Market Place, making it the perfect festive day/night out with friends, family and colleagues. However, it doesn’t end there, the ice rink also plays host to local Christmas market stalls offering a variety of exciting activities and entertainment, an ideal place to spend a wonderful wintery day!

Although only in its 3rd day since opening, the ice rink has received much popular coverage, covered on local television and radio, including our media partner Capital FM, which has helped to raise its awareness and boost popularity amongst the Derby locals.

Every year Showplace work hard to make the annual attraction bigger and better than before. This year’s festivities will host a number of fun filled themed nights including:

  • 80’s, 90’s, 00’s nights
  • Movie Night
  • Sci-Fi Night
  • Animated Children’s Film Night
  • Christmas Jumper/Onesie Night
  • Christmas Fancy Dress Night

We know this year’s ice rink will deliver everything promised – an exciting, festive and fun filled day, and we look forward to greeting you on the ice!