Big Red for Milwaukee starts its Tour in Denmark

Our purpose built truck and trailer unit, also known as ‘Big Red’ (see what we did there?!), is the home of the Milwaukee Tools workshop and  promotional retail unit. The vehicle continues to tour around the UK and Europe on a non-stop mission to spread the Milwaukee brand. Showplace were commissioned to design and build Big Red, the first of its kind. It is a spacious unit with room for product demonstrations as well as an exterior large screen to reach audiences outside of the trailer at events.

Big Red started its tour around Denmark earlier this week and will be making its stops at seven different locations until 5th September. The truck will be moving onto visit Sweden and onto France later in September. The truck will also be commencing it’s UK & Ireland Truck Tour later in the year, click here to visit the Milwaukee website for more details.

Big Red

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