Milwaukee “Big Red” Wraps up in Paris


It has been an epic journey for the Showplace managed Milwaukee road show trailer that has spent 9 months of 2013 travelling all over Europe visiting Milwaukee Power Tool dealerships from as far north as Norway down to the southern tip of Italy.  This week marks the end of the 2013 tour with the “Big Red” trailer exhibiting at the Batimat Exhibition in Paris.  With more than 3,500 exhibitors and 400,000 visitors from all over the world, Batimat is an unprecedented global event that provides a powerful boost for the introduction of new products through the building market and a great opportunity for manufacturers like Milwaukee.  It’s a grand way to end the 2013 tour.  Watch this space, as the trailer will be back on the road again for the 2014 road show tour in February.