Record Speed Build for Speedo Sculpture

Other exhibitors setting up

SPEEDO MODA CHAOS AT THE NEC 2013

The UK’s leading fashion exhibition, Moda, comes to a close this week at the NEC in Birmingham.  This annual event which showcases emerging and established brands in apparel, accessories and footwear exhibits as well as seminars, was jam-packed.  Showplace client, Speedo, was among the hundreds of brands on display with their figure forming Speedo Sculpture swimwear line.  The day before the event was to open to the public, there was a flurry of activity in the halls as exhibitors prepared their stands.

Speedo Sculpture stand ready to go!

SPEEDO MODA 2013 STAND LIVE

The Showplace team setting up the Speedo Sculpture stand were like the eye of the storm.  As chaos swirled around, there was complete calm and efficiency at the Speedo stand build up.  While the other exhibitors where still frantically setting up, Showplace were ready to hand over the stand to the Speedo team before the actual hand-over deadline, allowing them extra time to merchandise and plan their product layouts and sales strategy.  Jennifer Chambers, in Marketing at Speedo commented, “Really fast set up!  Great stuff!